People ask me if I have a personal connection with quail. As it happens, I do. But then, I have a connection with all animals—we all do because we’re all earthlings!
I chose a quail for my logo mascot because my job is communication and quail happen to wear quotation marks on their heads. (Plus, their call is so dang cute.)
I started with a photo I took years ago that isn’t a great photo, but I’ve always loved its songful gesture. I made it into a line drawing, and then I pared back some details and rounded some curves to logo it up. Topped it off with a single quotation mark from the typeface Lust Script, and bam, my mark was made.
Shout out to that singing quail for posing for his (not-so) closeup and inspiring me.